Since the 1980s, the average closeness score has increased every decade, from 2.9 in the 80s to 3.4 in the 90s, 3.6 in the 2000s, 3.9 in the 2010s and now, 4.0 in this decade.
So, you weren’t imagining it - Test cricket has indeed become a closer contest in recent times, and quite starkly so. But is there a correlation between Test matches getting more exciting and a greater enthusiasm for the format among viewers?
“Of course, there is a correlation,” says Memon. “As you get more exciting matches, people will certainly follow it."
“Emboldened by T20, they bring the same thing to Test cricket,” says former first-class cricketer Venkatraman Ramnarayan. “Passion, aggression, and innovation have grown,” he adds.
Memon says, “The whole game’s ethos has become more exciting.”
Test cricket continues to face an existential crisis. The rising sway of T20 franchise leagues across the world have caused some national cricket boards to deprioritize Test cricket.
For example, Cricket South Africa picked a second-string squad for their tour of New Zealand, with barely any players of their first-choice squad named in the touring party. The reason for this selection is that South Africa’s domestic T20 league, SA20, is set to clash with the tour of New Zealand. Posting an image of the South African squad announcement on Instagram, former Australian captain Steve Waugh asked, “Is this a defining moment in the death of Test cricket?"
Last year, the English and Wales Cricket Board had stated that franchise leagues posed a threat to its future.
Sinha says, “Boards don’t have money to organize Test matches, where there is no return on investment.”
He adds that the situation is worse for the smaller cricket boards, “If people are not coming to watch Test cricket in Sri Lanka or West Indies, when these boards don’t have enough resources, how do you expect them to continue playing more Test cricket?” asks Sinha.
Ramnarayan, however, strikes a chord of hope, “All the exciting batsmen and bowlers, and also the World Test Championship, will keep Test cricket alive. Pink-ball cricket too.”
He says, “All these factors can and will, I hope, bring the crowds back.”
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View the full methodology and code on GitHub here, and take a look at my other data stories here.